The reports are that the highly secretive augmented reality company Magic Leap has been acquired by Google for $500M. The acquisition of Magic Leap signals the chocolate factory wishes to become the Hersey’s chocolatier for the augmented reality industry and demonstrates the demand for augmented reality applications. TechEnablement is observing a movement towards a cottage industry for animation – and future toy and component assembly manufacture via 3D printing. The move is driven by “HPC everywhere” as NVIDIA and Intel hardware make 3D animation something anyone can do at home. NVIDIA packages like OptiX and Intel’s embree packages are bringing this technology to the masses. Packages like the open-source blender project can give individuals their first taste of animation. Signaling a recognition in the potential of small independent animation efforts, Pixar giving free access for non-commercial use to renderman.
Take a look at the some of the wonderful eye candy that can be created with the NVIDIA Optix engine:.
See Sven Woop, one of the chapter authors in the High Performance Parallelism Pearls book, demonstrating embree:
Rendered by embree, the Imperial Crown of Austria
For more information about why I think augmented reality is the “gold rush” of the twenty-teens, please see:
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